Font Design
A Graphic Design artist may be in a job where they are asked to design new font ideas. Whether this be a new font to be used in something more general like a Word Document or something more specific like a customized wedding invitation, an artist being asked to work in this type of field has to be able to taylor to the needs of their client. For this assignment, students were to come up with 10 new font designs and present them on matte board. They were to design fonts that had a unique feel to them and also come up with appropriate titles to sort them easier.
Fonts can easily communicate different ways a passage can be interpreted. Students understood the difference between fonts with and without a serif added to it and how it can assist in the reading of the words. For example, in many books and other places where the reader is reading many long series of words at one time, the font selection will be one that uses a serif. It helps the eye to travel over the words with ease. On the contrary, a place where you would use a font without a serif would be, for example, on street signs. Immediate and commanding text pieces deliver the message better with straightforward and simple letters.
After reading the description of this assignment here, you just experienced a font with a serif. Times New Roman is a very standard font for use in longer passages. The little serifs on the letters assist your eye in comfortably reading this. Now imagine a STOP sign out on a roadway. The font type for a stop sign (and on all roadway signs) use very straightforward, simple, and blocked out letters. You receive the message of what the sign is communicating in a much more immediate and straight-forward way - important when you are navigating a vehicle.
Minnesota State Visual Art Standards:
Fonts can easily communicate different ways a passage can be interpreted. Students understood the difference between fonts with and without a serif added to it and how it can assist in the reading of the words. For example, in many books and other places where the reader is reading many long series of words at one time, the font selection will be one that uses a serif. It helps the eye to travel over the words with ease. On the contrary, a place where you would use a font without a serif would be, for example, on street signs. Immediate and commanding text pieces deliver the message better with straightforward and simple letters.
After reading the description of this assignment here, you just experienced a font with a serif. Times New Roman is a very standard font for use in longer passages. The little serifs on the letters assist your eye in comfortably reading this. Now imagine a STOP sign out on a roadway. The font type for a stop sign (and on all roadway signs) use very straightforward, simple, and blocked out letters. You receive the message of what the sign is communicating in a much more immediate and straight-forward way - important when you are navigating a vehicle.
Minnesota State Visual Art Standards:
- 2. Synthesize and express an individual view of the meaning and functions of visual art. (9.1.3.5.2)
- 1. Create a single, complex artwork or multiple artworks to express ideas. (9.2.1.5.1)
- 2. Revise artworks based on artistic intent and using multiple sources of critique and feedback. (9.2.1.5.2)
- 3. Justify an artistic statement, including how audience and occasion influence creative choices. (9.2.1.5.3)
- 3. Justify artistic intent, including how audience and occasion influence presentation choices. (9.3.1.5.3)
- 1. Present, exhibit, publish or demonstrate collections of artworks for different audiences and occasions. (9.3.1.5.1)